III Nathaniel Fox-Williamson: Full Podcast Transcript (part 1)
- beyondhorizon965
- Aug 2
- 30 min read
Host: Maximiliano Fabres
Guest: Nathaniel Fox-Williamson
Location: Bristol, UK
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Nathaniel: Yeah, actually you can cut this bit like me.
Maximiliano: Yo, I mean we were What do you mean you're cutting a lot?
Nathaniel: Oh yeah, I love you editor. I love you.
Maximiliano: This conversation you can maintain it.
Nathaniel: Okay. Hell yeah.
Maximiliano: I love this guy. I love it.
Nathaniel: I like you. No, I know you're smart, but you're very diligent, which is different than smart.
Maximiliano: Look at this. Whoa, whoa, whoa, whoa, whoa.
Nathaniel: But of his.
Maximiliano: No, no, he's diligent. Like, he's
Nathaniel: Yeah. When I want to be
Maximiliano: my passion for taking
Nathaniel: Stop swearing.
Maximiliano: I don't think I've sworn that much this episode. It's mostly you. Is he me?
Nathaniel: Oh, I'm sorry, editing. Um, but anyway, yeah, I love you.
Maximiliano: Uh,
Nathaniel: you could have that as like the outro. Be like, editor, I love you.
Maximiliano: Actually, yeah. Actually, yeah, man. Or you can put it in the intro though, actually. Yeah. Yeah.
Nathaniel: Yeah. Yeah. Oh, yeah. True.
Maximiliano: All for the attention. All for the attention.
Nathaniel: See, that's marked. That's marked.
Maximiliano: Yeah. There we go. Hello guys. Welcome back to Beyond the Horizon podcast. the podcast where you expand your horizons of knowledge. Today with me, Nathaniel Williamson Fox.
Nathaniel: Close enough. It's Nathaniel Fox Williamson.
Maximiliano: Okay, fair. Fair enough. Okay.
Nathaniel: No, it's all good.
Maximiliano: You guys have seen him on the past.
Nathaniel: Yeah, if you forgot my name and I've been here for how many times? How many times is fourth? Third or fourth?
Maximiliano: Look, look, mate. All right. It's sharp.
Nathaniel: Okay. You guys uh know him. Um he has had a interesting life for sure.
Maximiliano: Uh
Nathaniel: he has uh we've chatted as friends. So he's like a great friend of mine. We we met in sales.
Maximiliano: You all guys know that.
Nathaniel: What you don't know or might not know is that he actually studies marketing.
Maximiliano: Um he is at third year,
Nathaniel: final year.
Maximiliano: Final year.
Nathaniel: Final few months. Like one or two months.
Maximiliano: Final few months.
Nathaniel: Yeah. like uh towards the very beginning of May.
Maximiliano: Yeah.
Nathaniel: So like literally I'll be done in less than a month actually.
Maximiliano: Okay. Tell us a little bit then uh about like what you study, how you study it and uh
Nathaniel: Yes. So
Maximiliano: where
Nathaniel: uh UI start with UI it's very simple. Um UI is great. We went to one of the campuses today that I'd never been to. It was great. Um the course three-ear course you can do a masters if you want um which would add an extra year or you could do a uh gap year which would either be a study year abroad or it would be a placement with an industry and then if you get one of those you pretty pretty doing pretty well because then you can get a job guaranteed basically at the end of your course. Um yeah, three years you you you do basic basic stuff in the first year and it's kind of varied. So you do a lot of So my modules were I did a bit of accounting in my first year.
Maximiliano: Did you actually
Nathaniel: Yeah, I did. Yeah,
Maximiliano: that's actually quite good.
Nathaniel: I know. It's great.
Maximiliano: Actually quite decent.
Nathaniel: Yeah. No, that's good. Well, they they keep it varied and broad so that when you choose your modules for next year, if you let's say you really liked accounting, you can do more accounting or if you really like um uh the humanities side of stuff like the sociology side of stuff uh like you uh I know the module code but I forgot the extra uh power power and
Maximiliano: thing in businesses. So yeah, power and uh organizational business. Yeah, I forget. I I know the code, but
Nathaniel: okay. Something like that. Okay. Yeah, something like that. Yeah. Yeah.
Maximiliano: But but like let's say you like that you can go and go and do more humanity stuff like uh human resources.
Nathaniel: So it's a very opened course, let's say.
Maximiliano: Yeah. And if you want to do more marketing stuff, you can do but that's like the main stuff, but it's not when you think marketing. I think for me when I g went and started the degree it was more um my vision of marketing was social media marketing and
Nathaniel: yeah there's literally me right now I just literally me
Maximiliano: this is all um
Nathaniel: corporate stuff super corporate yeah it's really really corporate it's like
Maximiliano: billboards
Nathaniel: yeah do you do you study geography in the UK
Maximiliano: I remember very slightly but But um they I remember it's funny cuz I hated geography and they got us to do pessel analysis in geography.
Nathaniel: So like the first like three I've done like thousands of pessel analysis through the whole three years. Yeah. Actually it's hated.
Maximiliano: No no
Nathaniel: no I don't hate it. I don't
Maximiliano: I don't know if you guys know it but like um I do study business analysis.
Nathaniel: So I I fully understand Yeah.
Maximiliano: Oh you understand that. Okay.
Nathaniel: Yeah. I fully understand what a puzzle analysis is. It's tedious.
Maximiliano: I've never done it, though.
Nathaniel: Have you never done it?
Maximiliano: I have never done one.
Nathaniel: Oh, okay. Fair. I think
Maximiliano: I hope I never get to do that one.
Nathaniel: It's not bad. Like, I mean, I've done them more recently. It's It's quite simple. It's It's not difficult to do.
Maximiliano: Politics.
Nathaniel: Yeah. Politics.
Maximiliano: Environment.
Nathaniel: Environment. I know this. Don't worry.
Maximiliano: S. Social.
Nathaniel: Um,
Maximiliano: economical.
Nathaniel: Economical. And
Maximiliano: T L E
Nathaniel: L.
Maximiliano: So, technology, legal, and then another E. Wait, was it No, we Sorry, we already did the two E. There's only two.
Nathaniel: Yeah, we did the E before. Yeah, we just
Maximiliano: nughead.
Nathaniel: Yeah, I got my I got my test in like in a week, so like I should know.
Maximiliano: No, it's easy. I mean, it's really easy stuff. It's just it's tedious.
Nathaniel: Yeah.
Maximiliano: Doing it like 10 times over the course.
Nathaniel: Yeah, I guess. So,
Maximiliano: yeah, wasn't too bad.
Nathaniel: I know, guys. Like, I've never used one for any of my business ventures. But
Maximiliano: yeah, it's it's it's
Nathaniel: no analysis done previously. I just like go in just like wing it.
Maximiliano: So it's uh external market because you do the macro environment and then you do the micro environment.
Nathaniel: The macro environment is more pestle. You want to see where you are. You want to see what the current market looks like. So how is that going to affect whatever industry you're in? So I did one for
Maximiliano: Lush.
Nathaniel: Um I've done one recently for um my did I do it for my dissertation? I might have done I probably did do one for my dissertation.
Maximiliano: Yeah,
Nathaniel: probably should have done probably should have. I can't remember. I need I need to
Maximiliano: Yeah, I could should. I I'll I'll check it in a sec. I'll check it when I get home. Yeah,
Nathaniel: probably.
Maximiliano: Um Yeah. And you didn't all the time.
Nathaniel: Um but it's it's more tied to corporate. So when you do marketing, it's more looking at looking at market data. Whoops. Looking at market data.
Maximiliano: Editor's going to kill you.
Nathaniel: Looking at market data. looking at um uh sort of data analysis. It's it's you you are like
Maximiliano: combing through loads of different data like you look at mentor reports all the time
Nathaniel: sometimes you look at Whoops. I keep doing that. Okay. It's my first time with this camera the microphone.
Maximiliano: Uh
Nathaniel: not used to quality micro.
Maximiliano: No, I'm not. Um
Nathaniel: no. So yeah, it's multi around that and you look at the mentor reports. It's the mental reports. It's funny because they're quite interesting to read through.
Maximiliano: Um I think there was one
Nathaniel: I love reading reports that I love reading report I hate doing them but like I love reading
Maximiliano: it's got like the
Nathaniel: just gives me something.
Maximiliano: It's the it's the the infographics that they give you. They're like oh look at this percentage and they go the little bar charts. I love looking at the bar charts.
Nathaniel: Yeah. Look at comparing them. Like I looked at one about um English uh British. What was it about? It was like British uh traditions or British like heritage or something. It was quite interesting because it was to do with I was doing barber. There we go. And barber is very sort of traditional based on the the the sort of jackets you see in the countryside. The like when you look at a jacket, a barber jacket, you don't even need to see the branding. you can see that that jacket's a barber jacket which is um what another part of marketing is to when you look at something you know instantly what that brand is because of the actual product.
Maximiliano: Well, this is this is actually very very uh funny because we've been trying to do that with the podcast.
Nathaniel: So what
Maximiliano: something that I Okay, by the way, I don't know like anything about marketing. I would say
Nathaniel: my weakest point
Maximiliano: in all business is branding. Okay. Yeah. So, it's like the weakest thing possible
Nathaniel: and I have podcast. So, it's actually quite funny.
Maximiliano: Yeah.
Nathaniel: Because it is quite difficult. I I love sales onetoone conversations, team building,
Maximiliano: uh system uh system management,
Nathaniel: system creation, all of that I can do like with my AI closed. Yeah,
Maximiliano: even the legal side, mate.
Nathaniel: Contracting.
Maximiliano: Um,
Nathaniel: love contracts.
Maximiliano: Yeah, we got a contract.
Nathaniel: We got a contract. I love that contract.
Maximiliano: Uh, I hate it. Uh, what else? Um, licensing, all of that. I I can do that.
Nathaniel: It's just very funny because lately we've been thinking about uh branding. So
Maximiliano: I had to
Nathaniel: and this is quite fun uh to do in my opinion uh as as a business owner or like lead of the team you got to know a little bit of what you're doing.
Maximiliano: So what I did was like saw about 10 hours worth of
Nathaniel: branding branding and marketing.
Maximiliano: Yeah.
Nathaniel: We've been trying to do that. So like we've added thumbnails and
Maximiliano: we started doing like
Nathaniel: uh shorts and shorter videos.
Maximiliano: Yeah, short videos are good. I like
Nathaniel: clips
Maximiliano: but like with things that would be in the realm of what we want to represent. M
Nathaniel: so basically borrowing marketing I I don't remember what the technique was called but basically you attach your brand towards what other people find great
Maximiliano: or like or well not great but like around what you want to be attached with.
Nathaniel: So for example if you're a pet store
Maximiliano: what do you want to do? Well, attach yourself with probably
Nathaniel: dogs, cats, dogs,
Maximiliano: dogs, cats, and so on. But also fun also
Nathaniel: probably children, families
Maximiliano: and all of that cuz like it's all related.
Nathaniel: So you want to be like the middle point of things.
Maximiliano: Yeah. So like the connector, but also being congruent with what that thing likes. So what people like as well.
Nathaniel: Yeah.
Maximiliano: That
Nathaniel: So if you see a dog, what's a dog person also going to like? They're going to like going to the park. Yeah.
Maximiliano: So, there's like that middle point.
Nathaniel: It's just Yeah, it's about being consistent as well and congruent like you're especially with the podcast here, if you're trying to
Maximiliano: keep it consistent with sort of expanding people's horizon. I think when you were talking about it, the first thing that came to my head is in the thumbnails to make it your own thing, just showing literally a horizon, like a horizon of like a meadow,
Nathaniel: you know? Um, like you could probably take a photo of
Maximiliano: uh
Nathaniel: Mendip Hills because it's local and you're doing everything Bristol and and then like having a flashing light in the back of it.
Maximiliano: You know, I hate Bristol. No,
Nathaniel: I don't. I don't by the way.
Maximiliano: Today Bristol was beautiful.
Nathaniel: Ashton Ashton. Oh, you just take a photo of Ashton Cors.
Maximiliano: Yeah. Oh, well
Nathaniel: or skyline of all of Bristol, but then you sort of cartoonishy make it up. It depends how you want to go. Do you want to go realism? Do you want to go cartoonishy?
Maximiliano: Yeah.
Nathaniel: Yeah. So, for now, we've been like
Maximiliano: putting the So, because the idea of expanding people's horizons, it's not about an actual horizon. It's not like them going places.
Nathaniel: Yeah.
Maximiliano: Which I would like much that's what I would think when I see like a picture of a horizon.
Nathaniel: Okay. Um what we want to do as a podcast is literally create this curiosity
Maximiliano: about topics
Nathaniel: right
Maximiliano: this is why we have such diverse guests in the podcast
Nathaniel: so we've had from
Maximiliano: a pastor
Nathaniel: till to what a data analyst
Maximiliano: to a mai fighter so like yeah
Nathaniel: the idea is to spark that curiosity and to, you know,
Maximiliano: find out sort of different things that people do.
Nathaniel: So, we've been mainly focusing on like attaching ourselves to libraries.
Maximiliano: Okay. Because it's just like a big treasure trove of lots of different things
Nathaniel: basically.
Maximiliano: Okay.
Nathaniel: Do you recognize as a as a good move or
Maximiliano: Yeah. Well, I mean, when you said it, it makes sense because you've got a big room of different things or like Well, I said treasure trove. Maybe just having like a Maybe this is a bit
Nathaniel: too much or too
Maximiliano: lavish, but
Nathaniel: literally just
Maximiliano: Yeah, like an actual treasure room. Like literally
Nathaniel: a treasure. Oh my days. That that actually could be
Maximiliano: Yeah, exactly. Like each little person you talk to is a little gem.
Nathaniel: Yeah,
Maximiliano: exactly. See, or a little nugget of gold.
Nathaniel: Oh my days. I basically said, you know how like everybody has this spark within them? Yeah. That's pure bull in my opinion. They do have that but they have to steward I'll call it steward that light. If not you just don't progress and therefore
Maximiliano: oh
Nathaniel: intention be intentional with that. That's what you were saying.
Maximiliano: Yeah. I mean it's just like a plant like if if you don't nurture it doesn't grow.
Nathaniel: Yeah.
Maximiliano: If you don't do anything with a seed it just stays a seed.
Nathaniel: Yeah. True. you know,
Maximiliano: you need it needs water, it needs sunlight, it needs soil, it needs nutrients,
Nathaniel: it needs loads of different stuff.
Maximiliano: So, I would say most people don't know each other's special gift.
Nathaniel: How do you as a person then figure out what your special gift is?
Maximiliano: Well, when you're children or when you're a child,
Nathaniel: it just comes naturally to you.
Maximiliano: Like what? Like give examples. Let's help the audience understand what you mean. Uh so let's say talking to people
Nathaniel: okay
Maximiliano: would be a thing.
Nathaniel: Yeah naturalb born talker
Maximiliano: the what are like what do you reckon it's going to be
Nathaniel: sales you know
Maximiliano: I mean could be sales could be management customer service but you know that type of area you're not going to
Nathaniel: go and be a physicist theoretical physicist. lecture.
Maximiliano: Might do.
Nathaniel: I mean, might do, but like
Maximiliano: you know what I mean?
Nathaniel: Yeah.
Maximiliano: A lecture. Maybe
Nathaniel: a lecture. Yeah. No, a good like a good ortor or a good lecture.
Maximiliano: But you would have to like attach your interest with your gift.
Nathaniel: Yeah.
Maximiliano: Well, anyways,
Nathaniel: what would you say mine is?
Maximiliano: What would you say I'm good at?
Nathaniel: Silence is loud. your okay let me let me let me list because I I don't know what you were like a child
Maximiliano: that's true
Nathaniel: so this is what
Maximiliano: you see me as now
Nathaniel: psychologist psych psychiatrist do you know psychiatrists psych young
Maximiliano: there you go young with the masks
Nathaniel: that we have to archetypes yeah
Maximiliano: not with the archetypes but with the masks so people put themselves masks well Robert Green also talks about it in a couple interviews
Nathaniel: like the the the Japanese saying of you've got one mask for your friends, one for your family, one for the outside world, and one that you don't show anyone.
Maximiliano: Exactly.
Nathaniel: Okay.
Maximiliano: Basically, your light is with is like what you can see through a mask is only maybe the lips
Nathaniel: and the eyes.
Maximiliano: Yeah.
Nathaniel: You know, that's what you can see through a mask.
Maximiliano: Yeah.
Nathaniel: So, that's what happens when you put a mask.
Maximiliano: So, I wouldn't be able to fully know what your gift is. I don't think.
Nathaniel: You don't think so?
Maximiliano: No, you can ask your mom maybe.
Nathaniel: Oh, maybe
Maximiliano: like she she'll she'll know.
Nathaniel: Um or dad or Well, the other
Maximiliano: What was I good at when I was younger?
Nathaniel: Yeah.
Maximiliano: Winding people up.
Nathaniel: Yeah. But maybe maybe it's because you're sensitive on what the priorities of people are
Maximiliano: or like I don't know. For example,
Nathaniel: Donald Trump is the reason why he's a good salesman is because he notices the weak points of people.
Maximiliano: Okay.
Nathaniel: It was said by Barbara Barbara I don't know her name, but
Maximiliano: one of the one of the dragons or whatever.
Nathaniel: So he then
Maximiliano: Shark Tank. There we go. One of it's it would be Shark Tank.
Nathaniel: So would he because you know what? because he noticed the weakness of people
Maximiliano: which probably came from a like a terrible
Nathaniel: very bad
Maximiliano: what brain
Nathaniel: childhood.
Maximiliano: Not necessarily. It could just be like a fun thing.
Nathaniel: Yeah, it could be a fun thing. Could whatever. Yeah, I guess so. But like you know
Maximiliano: and that developed in him being a great business well salesman. A great salesman
Nathaniel: because So when you know what makes people tick, do you just do the reverse of that?
Maximiliano: Yeah. I'm not talking about him politically, by the way. Um, back to marketing.
Nathaniel: Keep Let's keep on marketing.
Maximiliano: Yeah, let's keep it in mind.
Nathaniel: We waffle so much. It's great. I love it.
Maximiliano: Yeah. Um, basically what I've been
Nathaniel: wanting to ask you actually is,
Maximiliano: is your course actually preparing you for the AI change?
Nathaniel: Yeah. Is so
Maximiliano: what does ish mean? Last year we had a module practical digital marketing I think. I think that was what it was called. Um DMT practical digital technology DMT. Yeah, it was like DTM. DTM. Yeah. So it was
Nathaniel: basically they allowed you to use generative AI to create
Maximiliano: a sort of marketing campaign for whatever business we did. We did I can't remember what we did but basically it was a group project. Um you had people writing stuff about the campaign how it was going to go and then you also would make use of the generative AI. So what I did is I made an AI video. Oh no that's what it was. It was
Nathaniel: making
Maximiliano: a campaign about how to use AI responsibly at uni because they're going to allow you to use it. So there's
Nathaniel: things like elicit where you can type in the name of a subject. So let's say you want to find the consumer trends of
Maximiliano: dog toys or whatever you can and it elicit will give you loads of studies on that. Yeah.
Nathaniel: Um so this is really helpful for
Maximiliano: doing any kind of sort of uni project. So they allow you to do stuff like that cuz
Nathaniel: reading through I'm sure if you ever go to uni then people will tell the lectures will be like oh when I did this when I went to uni I read 100 things a day I read 100 studies a day. No hate to lecturers but they they do give off that vibe that they say that all the time whereas you don't need to read it at all.
Maximiliano: Yeah. Um
Nathaniel: well knowledge is becoming this this is what one of the guests data analyst said
Maximiliano: information is actually turning obsolete
Nathaniel: like knowing thing
Maximiliano: this guy was like about 30 35 I call it
Nathaniel: um
Maximiliano: see Ignatio Ignasiog okay
Nathaniel: so Ignasio actually
Maximiliano: um said
Nathaniel: said that he's a lecturer at university.
Maximiliano: Yeah.
Nathaniel: Data science as well. So he knows like he's
Maximiliano: people are no longer holding in retaining information.
Nathaniel: Not at all.
Maximiliano: So
Nathaniel: if a lawyer knows you know Mike Ross in
Maximiliano: Suits
Nathaniel: I've never watched Suits.
Maximiliano: Oh well that guy has like
Nathaniel: uh memory like
Maximiliano: what is it? What type of memory? What is it?
Nathaniel: Photo.
Maximiliano: Photogenic memory.
Nathaniel: That thing is useless right now. We're turning into a
Maximiliano: a world where even if you have even if you can remember all the information in the world, it's going to be completely useless.
Nathaniel: The only thing that's going to be useless is frameworks.
Maximiliano: Okay. Yeah.
Nathaniel: For what I've understood from Ignasio's interview
Maximiliano: and what we've talked because we're friends.
Nathaniel: Yeah. So
Maximiliano: when you were saying that information is obsolete it would be more like how you use that information or how does that
Nathaniel: how you frame it like how do you apply it?
Maximiliano: Yeah. How do you apply it? Yeah. Yeah. So yeah. So how you apply it how it's how you use it rather than what you know
Nathaniel: goo Google maps and taxis.
Maximiliano: Yeah. Oh
Nathaniel: that's the framework you know.
Maximiliano: Yeah.
Nathaniel: Let's combine those two things. Yeah. Okay. So, more like combining two different things, adding loads of different things
Maximiliano: could be. I don't know. It depends. Rearranging information.
Nathaniel: Yeah.
Maximiliano: All of that. All of that. All of that.
Nathaniel: Okay. Cool. So, different things. And then
Maximiliano: there's more. I mean, that was just one
Nathaniel: module. I know this year we have contemporary issues in marketing. So I think there was one of the topics you could pick on were something about AI being disruptive, disruptive AI in marketing and how that how that's being used. Um and that's a third year module. So that's that. Um then there was I think there's definitely been loads more because it's becoming a much bigger thing.
Maximiliano: Yeah.
Nathaniel: Uh and they do like every year the the the lecturers are great. They're they're really good at what they do. um they do try and keep up with the times as quickly as possible because I know with a lot
Maximiliano: the challenge with a lot of other university courses are they're kind of stuck in the past using things that are just outdated. So they really
Nathaniel: and marketing your
Maximiliano: you need to like marketing's moving way too quickly.
Nathaniel: Yeah.
Maximiliano: Like if you go on Instagram res it changes every week
Nathaniel: daily. No it'll change daily. What you see will change but generally it's probably you can chunk it in weeks. like this week you've got this
Maximiliano: um trend and then that dies down and it's and but while that's dying down another one goes up and then you've got all these like right now the biggest thing that I've been seeing actually to be fair this has been a few weeks is
Nathaniel: the AI videos of either cats dancing or animals dancing and I love them. They're great. They're
Maximiliano: This guy sends me this stuff this type of stuff.
Nathaniel: This the best thing. It's just it's the same song. It's the same exact dance movements. It's the same cat, but I watch it every single time and I love it. But sometimes they change the hair. Sometimes they change like the clothes that they're wearing. Oh, it's great. It's so good.
Maximiliano: I don't understand. Like if we would compare like I don't know.
Nathaniel: But it's it's a type of marketing.
Maximiliano: That's the weird stuff about marketing. It's all about attention.
Nathaniel: Yeah. Whose attention can you grab? And that's what is I find so interesting about the course because
Maximiliano: actually Yeah. No, go on. Go on. is that
Nathaniel: you learn about marketing from a such a corporate point of view, but marketing that we see all the time that you think of is like an advertising, billboards, all of this other stuff. It's all about grabbing attention. So, it's like quite separate.
Maximiliano: But you need to do the first part of marketing, the corporate type, to find out what you need to market for and who you need to market for.
Nathaniel: Yeah, we forgot this as well.
Maximiliano: We forgot the the candle. We always How many times? No, I don't.
Nathaniel: I think there's u
Maximiliano: Okay. Is it Is it sound? Oh, it is.
Nathaniel: Oh, it's very nice.
Maximiliano: Yeah, I changed it.
Nathaniel: If you would have to like summarize what marketing is in essence,
Maximiliano: what would you say?
Nathaniel: It's It's crazy because I should know the definitions because we they go through them all the time. But I say from from my point of view, it's in essence it's finding what people want, finding what people need, finding
Maximiliano: um and developing the right strategy to target those people properly. So it's much more targeted towards you developing those different plans and strate it's it's a lot of it is different plans and strategies and business plans and going through the business side of everything doing
Nathaniel: um
Maximiliano: the the competitor analysis that you would do the the sort of
Nathaniel: analysis side as well as that's like the think of it in fact think of it more like that's the back end of marketing. You've got a back end and a front end. The front end that we've been talking about that you see all the time are the the AI videos and the
Maximiliano: is what it is is what it looks like. Like so from a company's point of view, they'll do the back end. You got the back end that companies do and then they find out who they need to target the market for and then create those AI videos or they need to create those advertising videos or whatever they need to do what what works best for these.
Nathaniel: Do you like your career, mate?
Maximiliano: Marketing.
Nathaniel: Yeah. I don't know. I feel like I go through these these
Maximiliano: um cycles where I'll go to uni, I'll enjoy it, I love it, I love the lifestyle, I love going to course, and then I realize as I'm doing the course, it's just the same stuff every single time. And I'm like get bored because it's I think I need new stuff all the time.
Nathaniel: Like I've noticed that new new
Maximiliano: like I've I try new stuff all the time. I mean, I've never been to Ashton Court. It was brand new brand new experiences. It's like I'm always trying new stuff. So,
Nathaniel: if it's not new, I get bored. And if I'm bored, I just stop going.
Maximiliano: I got to say, I'm I'm the most boring guy ever. Like, I like
Nathaniel: one thing.
Maximiliano: What?
Nathaniel: I just
Maximiliano: I just enjoy so much learning about business.
Nathaniel: Yeah. Yeah.
Maximiliano: So, I've I've
Nathaniel: That's the only thing I've studied in the last
Maximiliano: I call it half a decade. So, five years, five, five to seven years. is business
Nathaniel: really
Maximiliano: only. No, I'm kidding. Um, no, no, but it's always good to to know what people
Nathaniel: because look,
Maximiliano: um, I I got the the view of of being the guy who does the podcast.
Nathaniel: Okay.
Maximiliano: So, my view is completely different. my views on
Nathaniel: for example I
Maximiliano: um I did a a playlist of about 100 hours
Nathaniel: of how to ask proper questions.
Maximiliano: Okay.
Nathaniel: So like those are my like the type of interest that that I'm so like am I asking the right questions?
Maximiliano: Is the conversation flowing the right way?
Nathaniel: Yeah.
Maximiliano: What percentage of the time am I speaking? oppos.
Nathaniel: Yeah,
Maximiliano: that is the type of things that I that I'm
Nathaniel: think my passion for hating.
Maximiliano: Stop swearing.
Nathaniel: I don't think I've sworn that much this episode. It's mostly it's me.
Maximiliano: Oh, I'm sorry editor.
Nathaniel: Um, but anyway, yeah, I love you.
Maximiliano: Only me.
Nathaniel: Uh, what what could improve in the podcast? what can improve
Maximiliano: with the with the the shorts because I used to make a lot of shorts. The the shorts
Nathaniel: um from what I've seen recently is it mostly just like memes out of all of them.
Maximiliano: Not anymore. Not anymore.
Nathaniel: Oh, okay. Okay. Okay.
Maximiliano: We've changed that.
Nathaniel: Okay, cool. Cuz yeah, I was I think you can have memes, but it's hard to make it work.
Maximiliano: Yeah. Yeah. I think or the problem with the memes that you made with them wasn't that they were memes, it's that it would start too early. I think that was probably what that's maybe one thing that I noticed.
Nathaniel: What do you mean?
Maximiliano: Like I think I remember seeing
Nathaniel: um a I remember it came up on my feed. It comes up on my feed sometimes and you'd have a caption and then they won't you guys won't start speaking about that until a little bit later. Like I think it was one you know that social
Maximiliano: was it socialist guy
Nathaniel: I think.
Maximiliano: Yeah. Yeah. I know exactly what you mean.
Nathaniel: I don't know his name but that came up and he
Maximiliano: um
Nathaniel:
Maximiliano: episode I think eight or seven.
Nathaniel: Yeah. I don't remember. Six or something. I'm a child. Um
Maximiliano: he is
Nathaniel:
Maximiliano: uh that was that there was other ones where it was actually really good. The was it Zach? M
Nathaniel: there was a meme I saw that I actually did like that it was
Maximiliano: it was something to do with you talking about work together and it was like oh when you overshare with your manager or something like that.
Nathaniel: Oh my god. Yes. I just remember the exact clip as well.
Maximiliano: Yeah. It's like he's he's talking about like doing some heinous things or something and it's just like
Nathaniel: Yeah.
Maximiliano: You fell asleep while being a lifeguard for like 4 hours.
Nathaniel: Yeah. Like Yeah. Or something about you getting fired. Yeah. So, so those things where they come up my feed and I can actually remember them, that's good.
Maximiliano: That's really good. Whereas the ones where it's because even those slight mini interactions that if I'm going through the phone and I'm scrolling non-stop and you feel something, you
Nathaniel: um while you're doing it, you're going to remember it a little bit better because your memories tied to that. So, the positive and the negative. So, the negative would be,
Maximiliano: oh, this doesn't really make sense.
Nathaniel: Yeah. sometimes they didn't really make sense or versus oh that's actually quite funny.
Maximiliano: So memes were good they weren't bad but then also one thing that I see a lot of other
Nathaniel: um things on reals which is probably what you're doing now is describing the event that's taking place as they're speaking about it. So like you probably see streamers like oh this person is
Maximiliano: mogging this other guy or whatever you know so
Nathaniel: just like an image appears or
Maximiliano: no or like a so it would be like clips from streamers so it's slightly different but
Nathaniel: this person's moging this person or whatever
Maximiliano: and then it show them doing it. Yeah.
Nathaniel: Oh yeah.
Maximiliano: So so you you'd have that sort of caption where it's like this person describes
Nathaniel: their life where they were shot 17 times or whatever. Right.
Maximiliano: Okay. Yeah,
Nathaniel: that's like that's like a important or how he survived getting shot 16 times or whatever, you know, like something that's going to grab your attention
Maximiliano: right at the beginning
Nathaniel: and then see them explain it, but you want to go
Maximiliano: um you want to cut out a lot of the gaps in the speech.
Nathaniel: Yeah.
Maximiliano: Yeah. So, this this is this is a trouble that I would say
Nathaniel: uh we've been going through. I wouldn't say we've been going through, but it's basically
Maximiliano: uh specifically my rhythm is speech.
Nathaniel: Okay.
Maximiliano: Because it's my third language, I speak very very slowly.
Nathaniel: Yeah.
Maximiliano: And I've noticed that and I and I didn't notice it before, but like I speak very slowly.
Nathaniel: Okay. When you watch yourself back, you realize how much
Maximiliano: how slowly I
Nathaniel: Yeah. I feel like I speak like medium moderate.
Maximiliano: Yeah, you're right. Right.
Nathaniel: Yeah.
Maximiliano: There's been no fully English person who speaks incredibly slow yet in the podcast.
Nathaniel: As slow as you, do you mean? Or
Maximiliano: Yeah, there was only two people who were slower than me and both they were the second language.
Nathaniel: Okay. Okay, that's fine. Now, I think the way you supplement that is you cut out all the pauses,
Maximiliano: but because it looks like the video is getting
Nathaniel: uh jump cut a lot, do you want to supplement that with footage over the top? So, um
Maximiliano: Oh, I see.
Nathaniel: So, so let's say you're talking about football, then you show someone kicking a football and it makes it more engaging because something just popped up on the screen while you're watching video.
Maximiliano: So, it makes it more
Nathaniel: uh eye-catching. like
Maximiliano: uh one thing I did when I was making a video about for the university. So the university hired me to do a little mini project where I recorded a video of interviews of
Nathaniel: people
Maximiliano: um
Nathaniel: uh explaining their experience on
Maximiliano: uh placements them doing placements because it was for the they're trying to boost placements up because they want to get they before co they were a big placement university like UEI is a very very it was a very big industry university where they'd help people get into industry co messed that up and then now they're trying to rebuild that. So, I made I helped them with their video
Nathaniel: uh for that. And
Maximiliano: um the camera kept on messing up. I was using a gimbal and it kept on
Nathaniel: breaking and then going like that halfway through them talking. So, the audio was great because there it was on a little microphone on their thing and they weren't
Maximiliano: um
Nathaniel: and the and the audio didn't cut out or anything. It was
Maximiliano: crisp, very nice, but the the thing would like mess up.
Nathaniel: Oh, it's crazy. So what I did was I while whenever it messed up, I would show a a footage of like just general B-roll footage of whatever was going through like the the the different stands or the different companies that we were promoted with. I mean, I'd showed up and it was a bit late, so there weren't that many people there. So, I should have probably shown up earlier, so I could have got videos of more people, big crowds, or I mean, like, I could have done better
Maximiliano: uh or I could have recorded just random students
Nathaniel: in a big crowd and been like, "Yeah, see, they were at the fair." And it's just like cuz it's all about the way you frame the thing. Like, when you're recording and when you're editing, you've got so much power to frame it. It's frustrating knowing this and then watching videos and seeing that they've clearly been cut together to be framed in a certain way and it's so jarring
Maximiliano: because it'll be the most like obviously just fake mess of anything. Yeah, I've seen videos.
Nathaniel: I know.
Maximiliano: It's just like it's obviously just not
Nathaniel: BBC with Trump speech on to the capital.
Maximiliano: Oh, like um
Nathaniel: crazy like
Maximiliano: not even that. There's I think there was a more recent Trump one where I was watching this video and they just got that he went on I mean it's Trump. He goes on massive tirades and he just went on they just showed one small clip of Trump and it was like he said way more than that. You could have included all of the good parts, you know. I I'm not a fan of Trump either. It's just he's quite funny. But yeah, no,
Nathaniel: not funny, but
Maximiliano: uh ridiculous. Funny and ridiculous. And
Nathaniel: yeah, both.
Maximiliano: Yeah.
Nathaniel: I mean, but but like
Maximiliano: funny and like a laughing at not laughing with There we go. Sorry. I've got to make that.
Nathaniel: Got to make that distinction. Yeah, you got to make that distinction. I don't know like what I'm not liking particularly what Trump is doing right now, but like
Maximiliano: or in Iran or in general.
Nathaniel: He's I think he's he's he's
Maximiliano: I got my views on on on Trump like Well, I already talked about it in the podcast. I don't know why I'm so dodgy about it, but
Nathaniel: don't really
Maximiliano: He's doing what he said he was going to do, which is increase jobs in America over the long run.
Nathaniel: Yeah, fair. He's increasing the oil prices. Therefore, all goods, all imported goods are becoming expensive.
Maximiliano: Not just imported goods, everything because you need
Nathaniel: uh oil for trucks to carry stuff across America or whatever.
Maximiliano: But therefore, the American economy can actually create businesses for like all sorts.
Nathaniel: Yeah. It's just the rest of the world gets over as well,
Maximiliano: basically. But but it's because it's because America is the biggest consumer of the world.
Nathaniel: Is it?
Maximiliano: Yeah. They consume just as if they were five times. So like 1.5 billion.
Nathaniel: Really?
Maximiliano: They consume.
Nathaniel: Wouldn't China be more or India or do you mean
Maximiliano: they consume
Nathaniel: more than more than Well, I don't know what India does right now in consuming.
Maximiliano: Okay.
Nathaniel: So I I wouldn't I wouldn't know actually but
Maximiliano: Okay.
Nathaniel: Yeah. That's
Maximiliano: But they consume a lot. They consume one. They're one of the top top partners.
Nathaniel: Yeah. Yeah.
Maximiliano: Top top goers. Okay. Fair.
Nathaniel: The US is the top goer.
Maximiliano: Okay. Okay. Okay. Okay.
Nathaniel: Like they consume a normal household in America consumes five times as much as any other household.
Maximiliano: Oh, really?
Nathaniel: As the average household in the world.
Maximiliano: You talked about the shorts in particular. Um, anything else about like
Nathaniel: um on the marketing area? Like what what would you reckon? Um um um I'll call it the
Maximiliano: I forgot branding advertisement.
Nathaniel: Uh is it the same? It's the same photo. Golden purple. Regal. Very regal.
Maximiliano: Yeah.
Nathaniel: See I think the thing is is I really like the color scheme. I like gold and purple, but I don't know if it works very well because you have to think about, okay, what other things what other things do
Maximiliano: uh Golden Purple? I I know the answer to this, but what other what other brands do Golden
Nathaniel: chocolate?
Maximiliano: Yeah. No, exactly. Cadbury. Cadbury. It's like it's indulgent. It's like because purple historically has been very regal. It's very like
Nathaniel: um big. And then gold, of course, is gold, you know, gold standard.
Maximiliano: So, it's very, very
Nathaniel: um I like the color scheme. I think it's good,
Maximiliano: but I don't know if it works too well with branding unless it's
Nathaniel: you're trying to be extravagant. If you did this in like a massive room that was a library, and you had like gold things, then it then it would probably work.
Maximiliano: Then it would work.
Nathaniel: Or I think a because you've got this that's black, this is black, and you've got this background that's white. Black and white would work as well. Well,
Maximiliano: I think if you changed it to be more consistent with what's
Nathaniel: used to be black and white.
Maximiliano: Yeah, I know. And then we and then you we changed it.
Nathaniel: Yeah, I am I am thinking. Yeah, when you were on the team.
Maximiliano: Yeah, I did cuz I it's a good
Nathaniel: I remember you saying that green was a a good thing and I thought about changing into green as well.
Maximiliano: Green would be good because it shows growth. Gold and green. I've got Oh, no. It's purple and green. Never mind. But but but branding can either be congruent slashconsistent so with what you've got going on here
Nathaniel: or it could Yeah. So complimentary colors. So you know with
Maximiliano: uh yellow and red are complimentary colors.
Nathaniel: So something like this color scheme what what compliments it and then have that.
Maximiliano: Okay. I see. So, you know, like
Nathaniel: if you're on you well, I mean on your YouTube, you'd have the the thingy here, you'd have the banner here. Have those as complimentary colors to what the rest of everything looks like. So, what's the color of all of your thumbnails?
Maximiliano: Like what's the consistent color?
Nathaniel: Purple and gold.
Maximiliano: Purple and gold. So, what would the
Nathaniel: purple gold, black, and a little bit of white?
Maximiliano: So, what would the compliment? I don't know. You can go on. So the way I do it is you go on Adobe and you type in the colors that you use and then you find the complimentary colors and then you would have that as your thing because it fits nicely with these two things. So that's just having it complimentary or you just keep it the same and everything's the same.
Nathaniel: So I was thinking of changing it to red at some point or to brown
Maximiliano: instead of purple.
Nathaniel: Instead of purple. What? So per So brown and gold?
Maximiliano: Brown and gold.
Nathaniel: Okay. And then that's brown.
Maximiliano: Yeah. So like a what? Mahogany or like oak? Like smoked oak?
Nathaniel: Yeah, something.
Maximiliano: Okay. I don't know.
Nathaniel: Bourbon.
Maximiliano: Bourbon. Okay. Okay. Like a whiskey like that kind of that kind of
Nathaniel: that kind of
Maximiliano: Well, we'll see. Like Okay. But so that's the first recommendation. So like what does it align with basically?
Nathaniel: Yeah. So, the color scheme if it goes together and it's congruent cuz it's you have to think about when you look at the page, does it look nice?
Maximiliano: This is going to sound really weird, but when you're building
Nathaniel: uh house in Minecraft, you would use the sort of like three main colors
Maximiliano: editor like not it like Yeah, I know him. I know that one.
Nathaniel: Uh yeah, Minecraft houses. So, you would use like three main colors and that's how you'd style your house. It's the same with like branding because like the reason why you do it is to make it look nice. The reason why you do colors for branding is to make it look nice as well. It's where you you saw this big
Maximiliano: um a couple it was it was like a year ago or maybe 2022 where companies did this really big thing on making all of their branding black and white
Nathaniel: and all the companies did it and it was very
Maximiliano: started black and white. Black and white.
Nathaniel: Yeah. Everything was black and white and people loved it. I think
Maximiliano: now people are changing to be more colorful.
Nathaniel: I think like Burberry was a Burberry that recently changed their logo back to being something more colorful.
Maximiliano: No. Yeah. Um,
Nathaniel: I'm not I'm not looking at this.
Maximiliano: Yeah. I mean, I'm like I do marketing, so we have to.
Nathaniel: Yeah.
Maximiliano: Have to we have to.
Nathaniel: It's your job.
Maximiliano: Yeah. It literally is. Um, so so we looked. So they they what they did this and even pages on Instagram. I mean, I don't know if Pin on Instagram still do it, but they they have this black. And the reason why is because it's easy.
Nathaniel: Yeah, I know.
Maximiliano: Really really easy. They don't have to think about the colors too much. Thinking about color
Nathaniel: and making it look good. I mean, but like I I think I got to step to fully understand it. I think I got to step a little bit back. Yeah. On that. So, what do you reckon we as a brand represent beyond the horizon?
Maximiliano: Well, you're talking to new people all the time, so you're representing getting new perspectives. So, what would be a color for new or like green is for growth. So you're trying to show growth in people. I mean do when you go through each thing do you because I mean when we when we
Nathaniel: spoke a couple of times we waffled on we spoke about like overcoming a lot of things right. So if you spoke about other coming certain stuff with other people it would be okay there's a consistent theme.
Maximiliano: It has changed a little bit though
Nathaniel: since the very beginning.
Maximiliano: Since the very beginning.
Nathaniel: Okay. Okay. Okay. But now you were on the team till like episode seven or eight. It was very good thing is I got to say like we've had to pivot quite a lot mainly because so the beginning idea of the podcast was to give
Maximiliano: Yeah.
Nathaniel: the average person a voice.
Maximiliano: Okay.
Nathaniel: Because I I saw nobody doing it.
Maximiliano: Yeah.
Nathaniel: I started doing it and then I
Maximiliano: realized why
Nathaniel: realized why people why they didn't do it. Yeah. And it's mainly because of the power of storytelling.
Maximiliano: And then I read a little bit of
Nathaniel: uh a couple of books on
Maximiliano: uh business to remember like why is like storytelling so important
Nathaniel: and it's because it's a quality of leaders
Maximiliano: and not everybody is a leader like by definition
Nathaniel: or even just a storyteller. Not everyone's natural.
Maximiliano: Not everybody is a storyteller.
Nathaniel: I feel like you have to learn to be a storyteller.
Maximiliano: Exactly. And because of that, because people
Nathaniel: well don't put the effort on becoming a storyteller,
Maximiliano: that's why you can't interview an average person.
Nathaniel: Yeah.
Maximiliano: Because one, if they're good at storytelling, they won't be an average person.
Nathaniel: Yeah.
Maximiliano: And two, if you give the average person a voice, they won't be able Like, it'll be funny for clips.
Nathaniel: Yeah.
Maximiliano: I'm I'm not kidding. It's it's quite funny for for like clips and that sort of stuff,
Nathaniel: but it won't be great for for an actual
Maximiliano: system
Nathaniel: insight
Maximiliano: insight. Okay.
Nathaniel: On
Maximiliano: on a topic.
Nathaniel: Yeah.
Maximiliano: Okay.
Nathaniel: So that's why we pivoted towards
Maximiliano: more experts on on the field.
Nathaniel: Okay. to expert.
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