III Nathaniel Fox-Williamson: Full Podcast Transcript (part 2)
- beyondhorizon965
- Aug 2
- 25 min read
Host: Maximiliano Fabres
Guest: Nathaniel Fox-Williamson
Location: Bristol, UK
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Nathaniel: Is that more like light bulb moment kind of stuff or is that more just what what color would you say represents?
Maximiliano: Gold.
Nathaniel: Gold. Experts. Gold standard. Yeah. Okay. Fair.
Maximiliano: Gold standard. Idea generation.
Nathaniel: Okay.
Maximiliano: Uh light.
Nathaniel: Okay. I would pivot less purple and more gold. I think gold would be good. Like focusing more on gold and then finding the colors that help. um
Maximiliano: uh represent that a little bit better. Like golden green. Does that work? Is that complimentary? I know you got the red, gold, and green flag.
Nathaniel: Golden green flag.
Maximiliano: Red golden green.
Nathaniel: The thing is is it's not so much about growth. We're not we're not trying to like Yes.
Maximiliano: Expanding or
Nathaniel: we do want to So this is this is where it comes from the the idea of purple.
Maximiliano: Yeah.
Nathaniel: That is It's expanding. It's creative.
Maximiliano: It's
Nathaniel: purple would be creative.
Maximiliano: And is this an imperial color as well?
Nathaniel: Yeah. Well, or regal. Regal. Royal.
Maximiliano: Yeah.
Nathaniel: Royal, you know, Venetian.
Maximiliano: So, does tend to go both ways. Yeah.
Nathaniel: And that's the idea of the podcast as well.
Maximiliano: So, we are quite different than other podcasts because we search every topic. We don't specialize in any particular
Nathaniel: Yeah,
Maximiliano: we are trying to expand literally like
Nathaniel: all of them.
Maximiliano: All of them.
Nathaniel: Every single topic. So fighters, all these other people
Maximiliano: like the the people that I have on the on my list
Nathaniel: that I want to that I'm interviewing in the next couple of months
Maximiliano: is I got four PhDs. One does PhD in astrophysics.
Nathaniel: Yeah.
Maximiliano: Um the other one does
Nathaniel: uh in material creation
Maximiliano: is creating materials like new materials.
Nathaniel: Okay.
Maximiliano: Crazy topic.
Nathaniel: The material design
Maximiliano: uh we did I mean I've done something similar to that in I mean it's such a weird pivot but I did the it's a module when I did
Nathaniel: uh engineering in
Maximiliano: first.
Nathaniel: Yeah. Yeah. It's like material engineering you know
Maximiliano: it's quite interesting stuff. Yeah.
Nathaniel: It's actually quite interesting. Yeah. I talked to him. I got a couple of books actually.
Maximiliano: One on engineering.
Nathaniel: No, on materials.
Maximiliano: Uh okay.
Nathaniel: I got two books on just materials.
Maximiliano: Okay, cool.
Nathaniel: Very weird but very weird but very interesting.
Maximiliano: Okay. Okay.
Nathaniel: And then I got a third one who's
Maximiliano: um a what do you call doctor for pets?
Nathaniel: Veterinarian.
Maximiliano: Veterinary but like for weird pets. Exotic veterinarian.
Nathaniel: Yeah, exotic. Exotic veterinarian. Let's call it
Maximiliano: like fun.
Nathaniel: So like those are the the next three people that I got online. And then I got a business owner.
Maximiliano: Yeah.
Nathaniel: And well, two business owners.
Maximiliano: Yeah.
Nathaniel: So
Maximiliano: Okay.
Nathaniel: Yeah. I mean it's it's like that's a whole idea.
Maximiliano: Okay. Okay. Okay. So
Nathaniel: one is in the
Maximiliano: Yeah. One is in the import and export business and the other one is on the on a Russian restaurant.
Nathaniel: Okay. Okay. Okay.
Maximiliano: And that's the idea.
Nathaniel: Yeah.
Maximiliano: To like literally explore like where can we get ideas from?
Nathaniel: Yeah. Okay.
Maximiliano: You see what I mean though?
Nathaniel: Yeah. No, I mean I'm just trying to think what color would that that wood go through with. I mean gold gold standard would make sense. Trying to get the best out of people. The the purest form. uh learning from experts.
Maximiliano: It's more about light bulb
Nathaniel: light bulb
Maximiliano: light
Nathaniel: light bulb
Maximiliano: moment things. Yeah. I mean I guess it's one of those things where you got to look like cuz I don't know all of the the different representations for different colors. You probably have to go through color theory.
Nathaniel: Um and just look up. Okay. So this is what I'm write down a list of the things that you're trying to represent and like the things you just told me and then
Maximiliano: uh go through color theory and which one kind of matches with what you've already got.
Nathaniel: Yeah. I mean,
Maximiliano: uh, look, if I'm really honest, the whole idea of the podcast is for, for example, we we've you've rinsed my podcast right now.
Nathaniel: Yeah. The audience that is watching right now has seen you
Maximiliano: um, literally like pick my podcast.
Nathaniel: Okay.
Maximiliano: As an example.
Nathaniel: Yeah. So the whole idea of the of the podcast is for them to then go for their own businesses if they have them.
Nathaniel: Yeah.
Maximiliano: Or if they have the idea of something and say, "Okay, what's my branding like?
Nathaniel: Have I think
Maximiliano: have I thought about my colors?"
Nathaniel: Yeah.
Maximiliano: If I if I really want to represent like
Nathaniel: but it's it's the
Maximiliano: even for the church for the people from churches who who are watching. What are the What are the colors for the church? For the specific church that we go to, you know,
Nathaniel: blue and then the woody color. That's what I see.
Maximiliano: Would it be would it be would it be specifically for Broadmeat Baptist Church, Bristol?
Nathaniel: I Well, cuz whenever I It's the color of the rose, so it' be like a lighter wood and then you've also got the big
Maximiliano: uh the wooden cross in the middle cross. And then like when you see the light flashing off the thing, maybe my mind sort of
Nathaniel: dematerializes or whatever. So usually it's white, but usually I just see it's blue. Like a light really light like two very light colors. Like I see them as very light.
Maximiliano: Yeah. I mean
Nathaniel: cuz like the the Mary mother Mary usually wears light blue. So I see it as light blue. And then
Maximiliano: Yeah. Yeah.
Nathaniel: And then
Maximiliano: um and then the the color of the really light wood like in Minecraft it would be but it would be birchwood. But yeah,
Nathaniel: but that's that's basically the the questions that I want
Maximiliano: Yeah. the viewers to ask themselves.
Nathaniel: Yeah.
Maximiliano: You know,
Nathaniel: uh when we talked about AI, how can I how can I actually implement AI?
Maximiliano: Yeah.
Nathaniel: Uh when you talked about the shorts,
Maximiliano: Yeah.
Nathaniel: example from the church.
Maximiliano: Yeah.
Nathaniel: What shorts am I actually putting?
Maximiliano: Yeah. Exactly.
Nathaniel: Am I only putting memes?
Maximiliano: You want a bit of both.
Nathaniel: You want a bit of both%. Maybe you want three.
Maximiliano: We use three. We
Nathaniel: three different.
Maximiliano: One is branding. So we actually attach ourselves to something else.
Nathaniel: Okay.
Maximiliano: To
Nathaniel: uh funny
Maximiliano: entertainment
Nathaniel: insights
Maximiliano: to value. So you got your value, you've got your entertainment, and you've got your
Nathaniel: branding.
Maximiliano: I say branding is
Nathaniel: branding. Okay, fair. Is is it entertaining
Maximiliano: your branding?
Nathaniel: Uh it's more inspiring, I would say.
Maximiliano: Okay. Okay. So that's still like value. If it's if it's inspiring then it's value because you people are getting something out of that.
Nathaniel: Yeah.
Maximiliano: That's like they can take something from that and then use it in
Nathaniel: it's more like
Maximiliano: uh I can relate to it. People can relate to it. It's okay. So maybe it's value.
Nathaniel: Okay. So maybe be more entertainment.
Maximiliano: More entertainment I guess. So
Nathaniel: yeah, it's fair.
Maximiliano: I'll call it straight up brand. Maybe I can I can show you what after. But like that's that's the whole idea.
Nathaniel: It's all good. So,
Maximiliano: um, yeah, that that's how what I want,
Nathaniel: uh, and that's why we've picked the colors that we've picked
Maximiliano: now. But that's why,
Nathaniel: that's what you're trying to represent. Um,
Maximiliano: which is really good and it's what which makes sense to do, but you have to think, okay, is the audience going to see that? If the audience can see that, it's fine. That's great. That's what you want. If the audience can't see that, you have to say, okay, the audience can't see that. Does it look pretty? like things.
Nathaniel: Does it look pretty?
Maximiliano: Does it look pretty? Yeah, it has to look pretty. Yeah, 100%. Like
Nathaniel: changing a couple things.
Maximiliano: Yeah. Making like
Nathaniel: um
Maximiliano: like having
Nathaniel: uh thumbnails on not just your
Maximiliano: um videos, but also on the shorts as well.
Nathaniel: Yeah,
Maximiliano: because if you go through the shorts Okay, good. Another thing I thought I you should really need to get is
Nathaniel: um headphones
Maximiliano: so that you can hear me because I'm saying a lot of things into the mic that I've noticed you've not heard.
Nathaniel: No, like what?
Maximiliano: Uh I can't remember. But I I've been saying stuff into the microphone.
Nathaniel: Why?
Maximiliano: Because it's fun. But then I say it quietly thinking, "Oh, you'll hear it and you'll react and then you don't." It's like, "Oh, okay. I've just said that and
Nathaniel: you're gonna go through you're gonna go through the
Maximiliano: recording and be like
Nathaniel: you're gonna hear you're gonna hear me say this and be like what cuz I go really quiet as well. I go nice.
Maximiliano: No, just just leave it. Just leave it.
Nathaniel: No, it's all good. Yeah. So, getting headphones as well to to help you. This is like not even a branding thing.
Maximiliano: Yeah.
Nathaniel: Or something so you can hear me speak into the mic so I can make the funny jokes and you can react to
Maximiliano: That's a That's a technical thing.
Nathaniel: Yeah. Yeah. So, that's not branding. So, people don't care about Nobody cares about that. So the reason why we we don't I wouldn't go with you and this is something that the audience should know you specifically in sales
Maximiliano: me
Nathaniel: that you that you used to that used to be in sales
Maximiliano: uh know is
Nathaniel: okay
Maximiliano: you shouldn't learn from people who don't know what you're talking what they're talking about
Nathaniel: okay cool
Maximiliano: like I know I know you know about marketing
Nathaniel: well
Maximiliano: oh so you you won't trust me on the technical issue because I don't know what I'm talking about
Nathaniel: because I've never seen No, that's fine.
Maximiliano: I don't know if you've done it before.
Nathaniel: No, that's fine. What? Um
Maximiliano: technical side of a podcast.
Nathaniel: No, but Okay, I'll Okay, so this is the thing. So So no, you're true. You're absolutely right. But this is the thing that
Maximiliano: um
Nathaniel: you we learned in marketing is using
Maximiliano: an author. Was it in marketing or sales? I can't remember. But using an authority figure to back up what you're saying. So if you look at Joe Rogan's podcast, if you look at
Nathaniel: all these other podcasts, what what are they wearing? Yeah, there were. Yeah. And the reason probably is because they've got mics like this that pick up a lot. So if someone says something, you can react to it a lot.
Maximiliano: Um, so yeah. So I'm just, you know, I'm right. You're wrong. I'm joking.
Nathaniel: I mean, that is
Maximiliano: But that's probably that's why when I thought when when you think of big podcasts and you see the videos, it's like, okay,
Nathaniel: they're they're always wearing headphones and it's like, okay, that makes sense now because I've been saying stuff into the mic that you haven't been listening to and there. Oh, so that's why they do So yeah, that's just a thing that I've seen. Uh for marketing, let's keep our marketing.
Maximiliano: Yeah, marketing with the podcast is making it look pretty and making it look consistent. Consistency is the big biggest thing for
Nathaniel: uh building a brand because let's say you look at
Maximiliano: um the
Nathaniel: uh the thumbnails for the shorts and they all look a bit different
Maximiliano: and it doesn't look as pretty, then people are going to if it's not appealing to the eyes, then it just kind of like turns you off and you just scroll off of it.
Nathaniel: Yeah. So, if you I mean, it's annoying because I'll send reals to people and the thumbnails are horrendous and I'll be like, "What? What is this real? What is this real that I've just sent to someone and then I click on it? It's just like a funny AI video." But the re the thumbnail was like the most heinous thing I've ever seen. I was like, "Why is it like that?"
Maximiliano: So, so like
Nathaniel: um having a thumbnail like can like make or break. Thumbnails are massive. Like I know in YouTube
Maximiliano: um if you look at Mr. beast and the stuff that he does, he plays around with thumbnails all the time trying to get like he'll use a set of like hundred different thumbnails and then test them.
Nathaniel: So thumbnails are really big.
Maximiliano: I know that. Uh so thumbnails is in in long format is the most important
Nathaniel: Yeah.
Maximiliano: bit. Like once you get thumbnails right,
Nathaniel: yeah,
Maximiliano: you're great. And that's where we started. And it all came from this basically major study that I did on 100 well it's it's about 100 hours I think it was.
Nathaniel: Okay.
Maximiliano: So I didn't saw the whole thing. I saw it by times two and so on. But like
Nathaniel: um
Maximiliano: and one video of Mr. Beast was was only about that
Nathaniel: thumbs and how crucial they were
Maximiliano: and they accounted by like 60% of the click rate.
Nathaniel: Yeah. Yeah. Yeah, I mean if you think about I mean
Maximiliano: it's just insane. And then like title was the second thing.
Nathaniel: Yeah. You've got to think about when someone's clicking on a video
Maximiliano: what's people are visual.
Nathaniel: Yeah.
Maximiliano: Monkey see monkey do. You know
Nathaniel: I'm going to
Maximiliano: male male audience is more visual.
Nathaniel: Oh really?
Maximiliano: The male audience is more visual.
Nathaniel: Yeah. and male audiences. But I mean, if you're trying to I mean, you're probably trying to mass market to male and female, but I think maybe maybe this is outdated, but I know males used the internet a lot more in the past.
Maximiliano: I don't I don't know. I can I could only see what my stats say.
Nathaniel: Well, maybe I'm thinking
Maximiliano: I will prioritize.
Nathaniel: Yeah. No, that's a good point. Well, yeah. No, exactly. Yeah, of course. That's Well, that's looking at market data and you look at all the lovely little pretty
Maximiliano: market data, your target audience.
Nathaniel: I actually don't know what
Maximiliano: uh our current market data is. The thing is we have another account and that account that has nothing to do with the podcast. I know ex like all the numbers is like
Nathaniel: yeah you need to check those numbers because then it helps like especially with being visual
Maximiliano: because I mean you have to think about when you use YouTube or when as from a user point of view
Nathaniel: you always got to think of your
Maximiliano: um user. Who's your user going to be? Who's he gonna who are they them going to
Nathaniel: um like interact with your content?
Maximiliano: Is it Yeah. Is it
Nathaniel: um are they
Maximiliano: I'm heading
Nathaniel: I don't mean I don't
Maximiliano: um so
Nathaniel: uh like if they see your thumbnail are they going to when they're seeing it in the recommended because that's probably where people are going to see
Maximiliano: that's the only
Nathaniel: I mean I go on the recommended or like my my homepage and it's going to be like okay the thumbnail doesn't look as interesting like I mean the video is probably really good but the the the thumbnail like that one video that was out
Maximiliano: um
Nathaniel: that was that got very popular that I saw on my thing. I didn't watch it cuz it just wasn't that interesting, but it was it was a really good video. It was a video about this guy who pranked
Maximiliano: this random guy about robbing a bank and then the actual video shows them going through
Nathaniel: this amazing fake scenario where they're blowing up buildings. They're doing other
Maximiliano: Yeah, I thought you were talking about my podcast. I was like, "What the No, no. So, this is
Nathaniel: um a separate video like from an example of marketing. I looked at that and I the title was really interesting. I pranked this guy to rob a bank. But then the thumbnail wasn't that interesting so I was like, "Oh, I don't really care."
Maximiliano: Yeah.
Nathaniel: But then I saw it on my reels, the same video, and it was going, it was actually like a really high production, really wellmade video where they like
Maximiliano: they've hired
Nathaniel: uh people to pretend to be bank clerks.
Maximiliano: Yeah.
Nathaniel: They've got guns that are
Maximiliano: they must have blanks in them or something and they're shooting in the air and it's just like it's like actually crazy. like they've made they've put in so much effort to do such an amazing thing. But because the thumbnail for me wasn't that appealing, I was you just stop.
Nathaniel: Yeah,
Maximiliano: I just didn't watch it. No, I don't watch it. Even though if I watch that even I saw on reals and I was like, "Oh, that's actually really funny." Yeah, that would have been great.
Nathaniel: Well, the great thing about
Maximiliano: uh having the podcast is that I've literally confronted which is my worst enemy, which is branding again.
Nathaniel: Yeah, I've never
Maximiliano: in business. I am terrible. I've lost money in three
Nathaniel: um clothing brands. So that's why I hate branding.
Maximiliano: Yeah, branding out
Nathaniel: because clothing brands are all about branding and marketing. And I
Maximiliano: all it is
Nathaniel: I truly
Maximiliano: I was bad at it. I am getting better at it now.
Nathaniel: Uh but it's way better to have a social media manager and
Maximiliano: but talking about it really helps me. One thing I think especially with clothing or I mean when you said clothing it sort of made me think
Nathaniel: the best things for that and this is another part of marketing I haven't really talked about is paid advertisements we're what we're talking about a lot of is
Maximiliano: um organic marketing how you can grow a brand organically which is ideal which is what you want to do but paid advertisements when done right for things that products that you're trying to sell like let's say you get the podcast to a certain level and you start selling merch
Nathaniel: um Like I've seen
Maximiliano: uh
Nathaniel: oh my god that would be like I don't I truly would be very careful with that because again I've lost money on like I've lost a lot of money
Maximiliano: on doing three brands
Nathaniel: which no which is fair like I mean you're going to go through your your ups and your dips and your lows before you get to the highs.
Maximiliano: There's literally like
Nathaniel: Yeah. like
Maximiliano: somebody says clothing brand and I like shiver at my
Nathaniel: shutter.
Maximiliano: Yeah, I swear that is like PTSD, man.
Nathaniel: No, fair. But with the
Maximiliano: um paid advertisements, they're really really strong and they're really effective at
Nathaniel: getting them to the right audiences because you can use things like
Maximiliano: uh
Nathaniel: uh it's Google, it's no, it's Facebook. It's Facebook ads. Facebook. There we go. And they're really really good at doing that. And you can choose how much you want to pay per day. And this is what a lot of
Maximiliano: um drop shippers do. So my I was at university and I was I did Muay Thai with this one guy and he showed me I I saw him in the library. It was actually kind of embarrassing because I didn't realize my headphones weren't plugged in. So I started playing loads of different music out loud and then I was like, "Wait a second." The guys in front of me were like, "Yeah, it's then I saw him and I was like, "Oh, hey, what's up, man?"
Nathaniel: He's like, "Man,
Maximiliano: sorry." That was I gave Yeah, I gave you a fun little fact while I was still there. But
Nathaniel: um yeah, I saw him and he was showing me he was going showing me through the whole thing and I was like, "Okay, that's actually pretty cool." So you can do that as a thing for like drop shipping.
Maximiliano: Yeah,
Nathaniel: drop shipping. But you can also do it for when you get it to a certain point you want to start selling merch and stuff, whatever.
Maximiliano: But that's more to do with
Nathaniel: uh building a following like we did in sales. You want to like I mean in when you're building a team, it's the very it's the same because I've got a marketing background, I can see it's the same.
Maximiliano: Okay. No, no, go on.
Nathaniel: Um where you've got
Maximiliano: um trying to build a following
Nathaniel: Yeah.
Maximiliano: with your team
Nathaniel: um is going to be very similar to how you're going to build a following in
Maximiliano: really.
Nathaniel: Yeah. Okay. And I'll tell you why. So,
Maximiliano: um you
Nathaniel: it's mostly about presence and doing
Maximiliano: that as well, but think about the brands that have done really well. They've got Discord channels where they invite you and you've got people that are really interested and they get them into the Discord channels and they start grooming. No, sorry, they're not grooming. That's the wrong term. They start
Nathaniel: promoting their stuff. They start making you feel like you're a part of something because that's really what we're trying to do when you're on the internet. We're trying to
Maximiliano: Well, yeah. You're
Nathaniel: you're trying to like and if you're branding around the whole podcast is you speaking a lot to talk to people and their different things. You can then sort of build a community around that. when you've got a strong community, it's how you build those brands up.
Maximiliano: I think I think that's that's the key thing. Um, so,
Nathaniel: what I've understood of what building a
Maximiliano: a team and and a following as
Nathaniel: building a follow through the team. Yeah.
Maximiliano: Yeah. Following through a team. Yeah.
Nathaniel: Yeah.
Maximiliano: Is basically about pace. One one of the thing is pacing. But you need that one guy. You need to first find that one guy who will like kill for you.
Nathaniel: You need to focus on that guy until he kills for you.
Maximiliano: Yeah.
Nathaniel: Basically,
Maximiliano: once you've done that,
Nathaniel: then you build all of the back end and then you say like, "Oh, these are like the
Maximiliano: uh close leaders." And then
Nathaniel: I guess we're talking about marketing now. Like building teams and building a following is still marketing
Maximiliano: is similar to marketing.
Nathaniel: No. Well, yeah. That's what marketing is, right?
Maximiliano: Building a following.
Nathaniel: Yeah. So the way you build a following
Maximiliano: um
Nathaniel: this was a very smooth transition.
Maximiliano: Okay.
Nathaniel: Yeah. Like building a following is a part of it is marketing. It is it is marketing,
Maximiliano: right? Cuz
Nathaniel: um I mean it's not the back end of marketing where you try and do all the market analysis and stuff, but it's the front end of your audience, your brand.
Maximiliano: What think what's actually going to happen?
Nathaniel: Yeah. So like a really good example of that is Gym Shark. That's one of the examples they used in lectures.
Maximiliano: Gym Shark. Okay.
Nathaniel: Gym Shark. They're a massive
Maximiliano: uh drop shipping clothing brand. Massive. Huge. Like
Nathaniel: you want to know you want to know like the peak of marketing?
Maximiliano: What?
Nathaniel: Red Bull.
Maximiliano: Yes. No. In fact, you know what we do? They tell us about this in the lecture all the time. They
Nathaniel: Red Bull like the owner is please listen to founders if you haven't guys.
Maximiliano: No, they're really good. What they did is they goodness put a bunch of empty cans of Red Bull in bins everywhere. And then because people
Nathaniel: cuz it's sheep factor they were like nobody wants to be the first, nobody wants to last. So they saw all of these empty cans in bins and they're like oh I've never seen anyone drinking those before but I'm seeing these empty cans so they must be good. And then it got people to buy them because it was they manipulated sex. They manipulated their success by creating their
Maximiliano: um their own people, their own
Nathaniel: uh demand for it.
Maximiliano: Yeah. They also first licensed. So the owner is a German guy.
Nathaniel: Yeah.
Maximiliano: Or Austrian I think Austrian or German guy
Nathaniel: like that.
Maximiliano: And
Nathaniel: uh he went to like Malaysia or something like that.
Maximiliano: Uh
Nathaniel: and the drink Red Bull was like a like a normal drink over there like a
Maximiliano: Okay. it it was mostly for work and stuff like that.
Nathaniel: So he literally just bought the license there, brought it to here, well to Germany or Austria, wherever he's from,
Maximiliano: Europe,
Nathaniel: and started doing that. And now currently Red Bull doesn't own anything
Maximiliano: really.
Nathaniel: Like it it it literally is a marketing agency.
Maximiliano: Oh, really?
Nathaniel: Yeah. Red Bull is literally a marketing
Maximiliano: um
Nathaniel: agency.
Maximiliano: Okay.
Nathaniel: with legs.
Maximiliano: Legs being
Nathaniel: the can the drink
Maximiliano: the drink. Okay.
Nathaniel: The actual drink.
Maximiliano: A marketing agency. It's a one guy that was
Nathaniel: um I know on my course he he got an opportunity to do some marketing for Red Bull. They went on
Maximiliano: they I think he was record in fact he does a lot of different marketing stuff now. But
Nathaniel: um he went up on Park Street in a Red Bull van and was just giving loads of Red Bulls out
Maximiliano: and they do Yes. And they were doing like different marketing stuff like that. So that was pretty cool.
Nathaniel: Yeah. They do.
Maximiliano: And he showed me the video that he made. I was like, "Okay, that's what I'm going to say. That's pretty
Nathaniel: The thing is they do great marketing." So,
Maximiliano: yeah,
Nathaniel: that is a very strong branding. They literally
Maximiliano: um so I I know that in the book
Nathaniel: because I think there was one
Maximiliano: uh biography done
Nathaniel: uh for the Red Bull guy. I'm not entirely sure, but like
Maximiliano: just look up founders the episode on on on the guy. Okay. M
Nathaniel: and
Maximiliano: um he was it was it was just impressive what what they did. Like for example, they invented the fact that Red Bull had
Nathaniel: uh sperm from bulls.
Maximiliano: Oh, really? That was
Nathaniel: they created that thing.
Maximiliano: Okay.
Nathaniel: And they encouraged it
Maximiliano: just so that it was more known.
Nathaniel: Yeah. Like
Maximiliano: uh there's no such thing as bad publicity. If people know about it then you know they know about it.
Nathaniel: Don't Yeah. They know about it and then they started like
Maximiliano: um nobody wanted to they saw that bands
Nathaniel: became very successful by linking with sports that weren't like the usual sports.
Maximiliano: Okay.
Nathaniel: Vans
Maximiliano: like squash or tennis or whatever.
Nathaniel: Well Vans in particular did it with skating.
Maximiliano: Okay. So they started going for like random sports that nobody
Nathaniel: uh
Maximiliano: okay
Nathaniel: liked
Maximiliano: and they started like linking up with these guys and it was
Nathaniel: okay
Maximiliano: they started like going more extreme and extremely extreme.
Nathaniel: Okay.
Maximiliano: And then they started doing like this whole parachute things.
Nathaniel: Yeah. Like the see like the thing I think probably everyone remembers the most in this big thing you want about marketing is the
Maximiliano: par not parachute guy but the guy that fell from space.
Nathaniel: Yeah.
Maximiliano: Yeah. So I think everyone like the Red Bull every Red Bull gives you wings the guy who fell from space everyone's going to remember that that's what you want as a brand is in like okay when I think of Red Bull I'm going to constantly think about Red Bull gives you wings which they can't say anymore because of the branding
Nathaniel: just extreme sports in general
Maximiliano: yeah just being extreme so yeah
Nathaniel: for the new for the new I think marketing is like giving a little bit like getting like a feeling on the soul of the company actually talking about that about like interacting with the brand. Guys, what do you reckon should be the color of the brand?
Maximiliano: Say in the comments.
Nathaniel: Say in the comments down below, man.
Maximiliano: Just help us out.
Nathaniel: Just help us out cuz like we actually don't know. We still are figuring things out. So, it would be lovely if you guys would
Maximiliano: uh encourage and also say why.
Nathaniel: Yeah, make it pretty. I think that's the best thing you can try.
Maximiliano: Make it pretty. Make it pretty. They look nice like
Nathaniel: like the cherry blossoms when they added that in Minecraft. That looks that looks pretty.
Maximiliano: That's actually that's actually
Nathaniel: Yeah, it's a couple last questions actually to ask you.
Maximiliano: Um mostly towards people who are interested in marketing
Nathaniel: uh on what the future of marketing looks like or what do you reckon will look like?
Maximiliano: AI.
Nathaniel: AI but like AI and what type of
Maximiliano: so so the marketing from
Nathaniel: is it going to be a market actually? Yeah, of course there'll always be a market. As long as there's people to consume, there's always going to be things that need to be consumed, you know, and you're always going to have to look at consumer data. Trends are going to change. They're going to change over time. They're going to look different, but there's they're always going to be that. They're always going to want that.
Maximiliano: Will there be not then like a system? Um,
Nathaniel: all right. So, like an app where you can me as a business owner just like install the app and say, "Look, give me like a
Maximiliano: give me your
Nathaniel: give me a script for a
Maximiliano: Oh, yeah. No, 100%. That's obviously going to happen as well." I think people AI is going to get to a point where it's going to be so good that it's going to be way too hard to distinguish it from reality. Like even now, like I see videos and they look I know they're AI because they're so ridiculous, but
Nathaniel: but I've seen some videos and I'm like that's really that's that's
Maximiliano: you almost got me. You silly sausage. You almost got me. So like I mean AI like I mean using that in your marketing as well like do you remember when Coke at Christmas was it this year or last year where they tried to make an ad about we're using AI
Nathaniel: and it didn't really work and it did terribly.
Maximiliano: I know I didn't know. Yeah, they did do that.
Nathaniel: Did they? I don't know. So,
Maximiliano: I'm pretty sure they used AI. Oh my god.
Nathaniel: I don't know. But like
Maximiliano: but like that where Well,
Nathaniel: sorry. Things are going crazy.
Maximiliano: Yeah. Like I mean more and more companies going to be doing that now.
Nathaniel: I assume they would be. I mean maybe they've seen Coke do it and because it AI wasn't as good back then. They were like, "Okay, whatever." Like the really good AI that I saw recently was like Higsfield.
Maximiliano: All of all of the cat AI videos at Higsfield and they look They look
Nathaniel: Could you turn on the light? Sorry.
Maximiliano: Oh my goodness.
Nathaniel: Yeah. Have we just been sitting there?
Maximiliano: There was a difference though.
Nathaniel: Yeah.
Maximiliano: Blue light was coming in. Now I can actually see the color of your skin.
Nathaniel: Look at that.
Maximiliano: Okay. Red.
Nathaniel: Both very blue at one point.
Maximiliano: Oh, really?
Nathaniel: Okay. It's Well, when we do it later in the day and the sun slowly goes down, it's you don't realize until you're at the very end. Even
Maximiliano: so for somebody who's like deciding now okay what do I want to do and where do I want to be in the next few years.
Nathaniel: Yeah.
Maximiliano: Would you recommend people to study in marketing?
Nathaniel: Well the reason why I chose marketing is cuz I didn't know what I want to do. So it just gives you the option to do whatever you want to do. So if you go through uni and you decide that okay I like
Maximiliano: uh tennis
Nathaniel: you can start marketing for tennis
Maximiliano: because you now have the skills and you're now interested in this. just combine them together and it works. It works for the most part. Or if you're in Muay Thai, so I did some Muay Thai marketing stuff like, you know,
Nathaniel: my viewers know that I dislike that attitude though towards uni. Yeah.
Maximiliano: Really,
Nathaniel: in my opinion, if you if you don't know what to do, if you don't know what to do,
Maximiliano: well, it's I think going to uni is beneficial.
Nathaniel: Go and do some random stuff, then. I think it's beneficial for so many different reasons because you go away from home where you may not have as much freedom. You get the freedom by going to uni. And I mean you're going to make mistakes. Everyone makes mistakes. That's the whole point of being human so you can learn. How are you going to learn if you never make mistake?
Maximiliano: Um but you you kind of need that. You you kind of need it. But you it's harder to do when you're at home and you're in around in a little bubble. You've got the same people that you see every day. They act the same. They talk the same.
Nathaniel: I'm actually not saying like stay at home or like No, I'm saying exactly the opposite actually.
Maximiliano: No, you're telling people to go out there and go to different places, but that's very difficult
Nathaniel: to do when you when you're not forced to do that. It's very difficult to do that on your own. Uni forces you to do that on your own now. It gives you that life experience.
Maximiliano: Well, like I think it's easier if you can because you've done it so you know what it's like. But if let's say I went if I stayed in Amazing Stoke
Nathaniel: which is where I'm from and I didn't really know what I was doing and I didn't go to uni I don't know I don't know if I would have left because it's to go and find a new place in a new city. It's a big leap to take and it's
Maximiliano: harder to take if you've got nothing to do there except work unless you wanted to earn a job
Nathaniel: sorry earn a living sorry get a job
Maximiliano: like let's say like hospitality I mean you could do hospitality anywhere and learn it. This is why I'm conservative as hell. And I think the German system is pretty good. You should either
Nathaniel: What's the German system
Maximiliano: in the last generation was pretty good. You either do the military for a couple years
Nathaniel: or you can serve in a public space like I don't remember like
Maximiliano: do like
Nathaniel: um what is it? So like civil something like social civil service or something like that.
Maximiliano: Okay.
Nathaniel: I don't know. You do one of the two which is great mate.
Maximiliano: When you
Nathaniel: basically the government makes sure that you at least have an apprenticeship.
Maximiliano: Okay. So when you do that do you
Nathaniel: do they force you out of your sort of hometown? If you live in a small town do you have to go to a city to sort of
Maximiliano: I don't know about that thing
Nathaniel: because I think that's what I'm talking about is
Maximiliano: but it does force you to do other things. It's not necessarily so that you need to move out of your hometown. You know,
Nathaniel: I think that's where you gain the most experience though.
Maximiliano: Of course. But I mean, if it's a like, for example, if you live in London,
Nathaniel: Yeah.
Maximiliano: the city is big enough.
Nathaniel: Yeah. You would Yeah. No, like I'm not I'm not talking about
Maximiliano: I'm seeing it from my perspective as a little town, country bumpkin as you would call them, and then go into a small city like Bristol.
Nathaniel: I mean,
Maximiliano: Bristol's a tiny city as well.
Nathaniel: Yeah.
Maximiliano: I mean, you could look at the whole city just from standing up at Ashton Ashley Gate. You can look over everything.
Nathaniel: Yeah.
Maximiliano: I mean, look, I do encourage people to to do
Nathaniel: absolutely
Maximiliano: a lot of stuff, but that's I mean, that's that that's what I would encourage people to do
Nathaniel: to try as many things as possible,
Maximiliano: as many
Nathaniel: hobbies as possible.
Maximiliano: Uh going to clubs,
Nathaniel: like different clubs, not like
Maximiliano: sports clubs like Yeah. I was
Nathaniel: I was about to say clubbing.
Maximiliano: No,
Nathaniel: no, I would after working at a club. Absolutely not.
Maximiliano: I would actually recommend not to. No, I didn't
Nathaniel: not to go to clubs.
Maximiliano: No, it's a waste of time and money. You spend so much money in there as well.
Nathaniel: I mean, it's just uninteresting people, man.
Maximiliano: 100%. Oh, the amount of people I see cuz I work at bar
Nathaniel: uh I work at a pub now, nightclub in the center of Bristol, and the amount of people you see that just
Maximiliano: creatures.
Nathaniel: It's
Maximiliano: Yeah. Not great. Okay.
Nathaniel: But yeah, that that's what I would recommend. That's why I don't like the idea of going into debt unless you know for sure this is what you want.
Maximiliano: It's not even like real debt. It's like fake debt. It's it's more of a tax. It's student tax.
Nathaniel: Let's call it that.
Maximiliano: Student tax.
Nathaniel: I mean,
Maximiliano: thank you very much for listening to uh this episode. I know it's a shorter one. Um but yeah, hope you hope you enjoyed it. So, thank you very much again and have a lovely week.
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